Speech on Advertisement
Hello dear teachers and my fellow students! Today, I will be giving a speech on advertisement and its many benefits to the common man. We all are well aware of different kinds of advertisements, which come before our eyes via various media.
Basically, promotions of products and services are the main aim of advertisements. These are ways of reaching out to more and more numbers of people so that they can be turned into customers. Each product or service is made keeping a target audience in mind and the advertising has to be done keeping this in mind. The most primitive kind of advertising is through oral publicity. However, now times have changed and so have advertisements. Innumerable channels are now available where excellent advertising of a product or service can be done.
Advertisements are an art in themselves. And the art form is not easy. Getting into the mind of the customers in a span of just a few seconds is not an easy task to accomplish. Lots of research and studies need to be done before creating an advertisement. Proper copy or script is also needed so that the message is conveyed clearly to the audience. Proper advertising helps in creating a bridge and connection between the buyer and the seller. With innumerable kinds of products in the same category, there is extremely stiff competition in the advertising industry.
Advertisements are an integral part of the marketing strategy and lots of brainstorming is involved in the same. Businesses make quite heavy investments when it comes to advertisements. We can say that an advertisement is successful, when it is seen to increase the sales of the product or the service of the business. Brand image is created with the help of advertisements. The personality of the product or service will decide the kind of advertisement, which will be made.
Along with advantages, advertisements also come with their share of disadvantages. Some of the advertisements are completely out of the theme of the nature of the business. Artificial demand for things is created through advertisements. Though advertisements decide our buying decision, make sure that you choose wisely.